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Dar es Salaam, 4th August 2016 – Friedkin Conservation Fund (FCF) and African Wildlife Trust (AWT) will sponsor the Rock City Marathon (RCM) for the next 3 years and use the event as a platform in its on-going campaign to create awareness about the dangers of illegal poaching of ivory and promotion of tourism through sports.

Speaking in Dar es Salaam yesterday, FCF managing director Mr. Pratik Patel said they will use the event to launch their campaign dubbed Okoa Wanyama Wetu; Kataa Ujangili. “We will use the Rock City Marathon to champion the Global Ivory Ban campaign on Sunday 25th September 2016,” said Mr. Pratik.

He said their campaign will kick off with walks in Arusha, Moshi and Dar es Salaam on September 24th culminating with the Rock City Marathon at the CCM Kirumba Stadium on 25th September 2016. The campaign is part of AWT global match to protect the elephant and will be held in selected cities across the world.

“We chose to sponsor RCM as an awareness platform because it is held in Mwanza, a region that offers enormous investment, business and tourism opportunities with abundant unique and natural features in Tanzania. The event also ties in with our strategy to promote tourism and prevent the poaching of wildlife, which is one of the mainstays of the tourism sector,” said Pratik.

On Wednesday, the Mwanza Regional Commissioner (RC), Mr. John Mongella and his Simiyu counterpart Mr. Anthony Mtaka became the first participants to register for the event that will take place on September 25th.

Speaking at the Mwanza launch, Mongella who confirmed he will run the 21-kilometer category congratulating the marathon’s sponsors among them the FCF and AWT and asked other companies to support the event.

The event will feature five races including the 21-kilometer race for men and women, the 5-kilometer corporate race, 3-kilometer race for the physically challenged and for the elderly aged 55 years and above. The race will also include a 2-kilometer event for children between the ages of 7 to 19 years.

Capital-Plus International is organising the event. Event organiser, Mathew Kasonta asked residents of Mwanza and the adjacent regions to start registering for participation by filling in forms they can obtain from the Mwanza regional and district sports offices.

“If you are a resident of Dar es Salaam, you the forms are available at Capital-Plus International offices located on the third floor of ATC building. Will also in due course announce other locations in Dar es Salaam where you can obtain the registration forms,” said Kasonta.

The marathon has also received sponsorship from Mwanza Hotel, Nyanza Bottlers Limited, the National Social Security Fund (NSSF), Fabec and Real PR Solutions.